Previously, I discussed the importance of Twitter for your firm’s SEO. Today, I would like to focus on web design. Personally, I always recommend that my clients invest in a professional when creating their website, so that you know everything will be running smoothly, work on mobile devices, and include all the assets you require in order to work and market yourself accordingly. Entrepreneur.com states:
A web developer can be one of your most critical hires. After all, that’s the person who will create the online face of your company and enable you to interact virtually with your customers.
When seeking out the right man or woman for the task of developing or redesigning your webpage, there are more things to consider than simply whether or not he or she knows how to format a site for mobile use.
The Value Of A Good Review
As a firm that bases much of your web traffic and clients on word-of-mouth, you should already be fairly familiar with how important a good review can be. This is really not different for the person that you hire to design your website. Not only should the resume reflect his or her achievements in this area, but you should also follow up with references to make sure you are getting the full story on exactly how qualified your designer is. Passion For Business says:
Talk to some of their current and recent clients, to see how smooth the process was. You want someone who has good project management skills AND good communication skills. They have to listen to you, not just give advice. And they have to get back to you in a timely manner with phone calls and emails.
Most potential web developers might be completely qualified, but once in a while you will come in contact with what some experts refer to as a “spammer.” This type of designer fills your site with useless codes, unimportant links, and messy tags and URLs to get the job done quickly rather than efficiently.
A Lasting Relationship
Not all web designers stick around to help maintain the finished product, and in some cases, you may not need that much additional assistance, but as mentioned above, many lawyers tend not to focus on the website portion of their business as much as the in-office portion. This makes sense, of course, because the clients you communicate with in person require your attention and knowledge, and a website would be better monitored by somebody who performs web maintenance for a living.
When you hire a website developer, you should ask whether or not they will continue on for updates, maintenance, and other requirements you law office might have in terms of online support.
Get An Estimate
Before you go into business, I always suggest that my clients do a little digging into the financial side through a quote or estimate of services. You want to know how much you’ll be spending, but also where this money is going. Are they going to make it mobile-friendly, will there be high quality graphics, and is a blog an option on the site? What you are paying for should primarily be in a quality website, not a quickly organized pile of data and imagery with your firm’s brand slapped on a banner.
Experts make the suggestion that a good quality site will run between $2,500 and $5,000 if you want it to look and feel professional. Remember that the way a website flows can be just as important as the font, photos, and links you share on that site. You want clients to get online and find their way to the information that they need in seconds not minutes.
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