Last time, I focused on an important Google algorithm update that determines the truth score of websites. Meanwhile, I have talked about nearly every social networking website on the internet in an effort to educate my readers on how important it is to connect with your clients outside of the office space, but Pinterest is something I haven’t really had the chance to share too much about. Pinterest is a tough one for many law firms to approach, even more so than Twitter or Instagram, because it tends to appear in the form of a more artsy crafty sharing platform, but this isn’t always the case. LexBlog.com notes that:
Networking that allows us to build relationships and establish a word of reputation that we’re a good person who can be trusted. If business owners, including attorneys, discover how Pinterest can be used for networking and have fun in the process, more power to them.
Businesses, including law firms, can create company accounts to draw in new customers and clients, and make their work more accessible to those they supply services or products to. For your firm, Pinterest is a way that you can share interesting articles, photos, and advice to those who might be looking for a lawyer in your area of study. It can also serve as a way to create a less professional atmosphere and a more human personality to those that are nervous about the stuffiness of your firm.
When you make a Pinterest account you are then able to create areas for sharing and these are called pinboards. A pinboard allows you to add different images, videos, and interesting articles or tutorials that you find on other boards and across the internet. Legal Marketing Review suggests:
It is also a good idea to use local content if you want to be associated with a particular area. Since there are a lot of different types of people/personas, it can help to have a few different people in your firm come up with ideas and content.
Each board can have its own title and unique pins that offer clients insight into your office, your area of law, and other interests that your firm has outside of the industry in which you work.
Promote Your Pinterest
Just as you would promote your website through social media to create more traffic and in return more revenue, you can promote your Pinterest through your website by making it accessible for visitors to pin things from your website to their own boards. Mavenagency.com explains:
The Pin It bookmarklet is also a useful tool that allows you to take an image from any website and add it to one of your boards. Get your followers on other social media platforms to also follow your firm on Pinterest by connecting your Pinterest to your Facebook and Twitter profiles.
The more links that are created between different platforms and websites that eventually lead clients back to your main site, and to your firm, the better. Think about this as something like word of mouth, only on a much more accessible level. The most times your content is pinned, the more people, local and otherwise, who will see it.
Whether you choose to use Pinterest as a constant effort in your marketing plan for the company, or you use it as a personal tool, which includes firm content, you will find that there is much to be gained by opening yourself up to this and other networking platforms. This is the future of marketing, and although I still recommend various other methods of advertising your firm, this style of promotion won’t be going anywhere anytime soon. Worst case scenario, you find that Pinterest isn’t your favorite method of social media, and you can move onto something different. The key is to keep an open mind.
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